Servitisation, consultation and legislation – a transformation journey
Even before the effects of covid-19, Brandauer was undertaking a kind of transformation journey, developing capabilities that would supplement its core competencies.
The company behind the self-adhesive cable clip has been acquired by one of Birmingham’s longest-established manufacturers.
Brandauer, which is a specialist in metal pressings and stampings, has purchased CB Cable Clips in an undisclosed deal that will safeguard three jobs, create two new positions and see all customers, intellectual property (IP), stock and assets transferred over.
Under new ownership, it is expected that the business has the potential to double its £110,000 annual sales over the first twelve months and will complement its own product range that currently includes turnkey precision press tooling, motor electrical steel laminations and EloPin® press-fit connectors.
It is the first acquisition Brandauer has ever completed in its 157-year history and is part of an ambitious growth plan that will see it achieve £10m turnover by the end of 2020.
“We have been manufacturing the CB Cable Clip range under a sub-contract agreement for more than 40 years so are synonymous with the innovation and the production process,” commented Rowan Crozier, CEO of Brandauer.
“When the possibility of selling was sounded out, it seemed the logical decision to incorporate the business into Brandauer. We knew the quality and customer service expected, we knew the delivery patterns and, most significantly, it was another product we could add to our growing range.”
He went on to add: “We are already looking to double the size of the team and believe there is an opportunity to access new markets and customers.”
Brandauer will manufacture and supply the CB Cable Clip range of versatile self-adhesive, aluminium cable clips that offer a quick, strong and economical method of fixing round, bunched or ribbon cables easily and without causing damage to clean, dry surfaces.
The adhesive is strong, durable and acts instantly for quick and easy installation for customers spanning domestic building, construction and industrial.
In fact, since the invention came to market in 1972, over 566 million clips have been produced and used across the world.
Rowan continued: “There’s definitely some early growth opportunities for us to cross-sell to existing Brandauer customers and, longer-term, we will be branching out from the B2B marketplace and actively growing Business 2 Consumer (B2C) platforms.
“This could be through identifying new channels and starting with growing the cable clips demand on eBay and Amazon”
Brandauer produces millions of high tolerance metal pressings and stampings every week for customers in the plumbing, automotive, domestic products, electrical, medical and renewables sectors.
Most of the products it makes are invisible to the user, but fundamental in making many everyday items work effectively. A few examples are; electrical connectors that are fitted in 90% of the world’s kettles, edge connectors for the dimming of rear view mirrors in 50% of modern day cars and over 7 million nose bridge clips per month that are used in medical/personal protection face masks in over four continents.
If you would like to enquire about Brandauer services, use the contact form below.
Brandauer is the original self-adhesive cable clip manufacturer. It is approaching 50 years now since its inventor established a comprehensive range of clips, some of which are still manufactured at Brandauer today, as they were all those years ago.
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