Brandauer on Sky News
Brandauer manufactures electrodes used in 55% of all cars being sold – CEO Rowan Crozier talked to Ed Conway about why the Super Deduction Tax helped it invest in a new high-speed press to make this happen.
Brandauer’s commitment to addressing the skills shortage was recognised last week at one of the region’s leading business awards.
The company beat off competition from Aston Villa Football Club and Mereway Kitchens to secure the ‘Apprentice Scheme of the Year’ title at the Business Desk West Midlands’ Masters Awards.
Judges were impressed with the way firm had gone over and above traditional schemes to include a stringent recruitment process, the introduction of mentors and cross department working.
They also noted Brandauer’s desire for all staff to reach their maximum potential, with the opportunity for learners to progress to higher education and senior management positions.
Rowan Crozier, CEO, commented: “We’re absolutely chuffed to win this award and it reinforces the massive strides we have made over the last twelve months.
“Apprentices have always been a big part of the business, but we had some very bad experiences of big OEMs taking our people once they were trained. This left a sour taste and I’ll admit we stopped it for a while.”
He continued: “It wasn’t long until we realised that this wasn’t the right approach and instead looked at overhauling our Apprentice Scheme to make it more attractive and offer real progression opportunities to our learners.
“We’ve taken on three fantastic young engineers in Tom Flight, Tom Parkes and Andrew Bullows. They’re all making tremendous progress and will learn new skills, experience and responsibility that they simply won’t get with one of the big Tier 1s or OEMs.”
Brandauer’s three apprentices were joined on stage by former apprentices and now mentors Stuart Berry and Dave Merchant to collect the award in front of more than 200 people at Edgbaston Cricket Ground in Birmingham.
To read more about how we are addressing the skills shortage, visit themanufacturer.com/articles/going-in-for-the-skill
For photographs of the night visit the Business Desk album here.
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