Servitisation, consultation and legislation – a transformation journey
Even before the effects of covid-19, Brandauer was undertaking a kind of transformation journey, developing capabilities that would supplement its core competencies.
Birmingham-based precision presswork and stamping company Brandauer is eyeing growth in the Middle East following a recent visit to the region as part of HSBC’s Global Connections initiative.
The company believes the region is emerging as a viable manufacturing base for international businesses, which means more of its current and potential customers will invest in the area.
The Middle East currently accounts for around 3% of Brandauer’s turnover, but Sales and Marketing Director Rowan Crozier is confident that figure will rise as more businesses establish manufacturing bases in the region.
He said: “The trip with HSBC to Dubai really opened my eyes to the potential of the region and I am confident we will be doing more business in the Middle East going forward, as well as North Africa. It is a viable, low-cost region to manufacture in that will compete against the likes of Asia and Eastern Europe going forward. We generate 75% of our £8 million turnover from exports but the United Arab Emiratesis a fairly new region for us. However, if our customers are there, we will be there.”
Brandauer was one of six Global Connections Midlands Regional finalists to make the trip to Dubai for an International Exchange before Christmas. The trip provided networking opportunities for the companies involved and Brandauer has already met with another business from the trip to see whether they can work together in the future.
In addition, it is also looking at introducing another attendee to a partner from the Midlands Assembly Network (MAN), a ten-strong group of world class manufacturers who offer the complete spectrum of design, mechanical and electronic engineering process.
Brandauer will compete in the Midlands Regional Final at the National Motorcycle Museumon on February 27th. Panels of experts from the business community will select two winners from the region, who could receive a financial reward of up to £120,000 in recognition of their success – the equivalent of 2% of their borrowing up to a maximum of £6 million.
The regional winners will then be asked to pitch again to a national panel of judges and will attend HSBC’s prestigious UK National Final where they will compete against eight other regional winners from around the UK. One overall winner of this inaugural Global Connections initiative could see their financial reward increase to up to £240,000 – the equivalent of 4% of their borrowing up to a maximum of £6 million.
Rowan Crozier, Sales & Marketing Director at Brandauer added: “Winning would perfectly top-off a great 2012; a year that saw Brandauer celebrate 150 years of supplying precision engineered solutions. Winning acknowledges the hard work of the entire Brandauer Team which has helped to deliver a sustained business performance, successful market diversification and technological development during challenging economic times.”
HSBC Midlands Regional Commercial Director Roy Harris said: “Brandauer is a company with a rich heritage. It has continued to innovate and invest despite the tough economic conditions and that is reflected in its strong performance. I wish Brandauer, along with all of the other finalists, the best of luck in the regional final at the end of February.”
HSBC Commercial Bank Media Relations Manager
HSBC Bank plc: HSBC serves 16.1 million customers in the UK and employs approximately 52,000 people. In the UK, HSBC offers a complete range of personal, premier and private banking services including bank accounts and mortgages. It also provides commercial banking for small to medium businesses and corporate and institutional banking services. HSBC Bank plc is a wholly owned subsidiary of HSBC Holdings plc.
HSBC Holdings plc
HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 7,200 offices in over 80 countries and territories in Europe, the Asia-Pacific region, North and Latin America, and the Middle East and North Africa. With assets of US$2,637bn at 31 March 2012, the HSBC Group is one of the world’s largest banking and financial services organisations.
Brandauer is the original self-adhesive cable clip manufacturer. It is approaching 50 years now since its inventor established a comprehensive range of clips, some of which are still manufactured at Brandauer today, as they were all those years ago.
For Brandauer news and manufacturing insight, service, product and capability updates and partnership opportunities.
Two emails per month on average.