Brandauer’s story of electrification: Part Two
As the plans for electrically powered vehicles ploughs on and signals the end of the sale of new petrol and diesel cars by 2040, there will be heavy demand on PCB manufacturers.
2018 has got off to a flying start for Brandauer, with new orders secured and a number of exciting projects started.
We have also had the eyes of the UK media on us this week. It all started on Monday when our CEO Rowan Crozier was invited to reflect on the EEF Executive Survey for Wake Up To Money on BBC 5 Live and BBC Radio 4’s Today programme.
This was followed by a visit from the BBC’s Kamal Ahmed on Wednesday; this time encouraging ONS figures on UK manufacturing growth was the subject. The well-known Economics Editor spent more than two hours at our Birmingham factory, touring the wire EDM facilities, the toolroom and the press shop, before looking at some of the reasons behind our recent growth.
The coverage was fantastic with Brandauer appearing on the 1pm, 6pm and 10pm editions of the National News, as well as having a blog written on the visit (http://www.bbc.co.uk/news/business-42633509). Rowan’s insight must have gone down well, as the story was also featured on BBC Radio 2 and BBC Radio 4. You can watch the coverage below:
“It was great to be able to tell our story to the world and the BBC did a great job of promoting UK manufacturing and one of the SMEs playing a small, but vital role,” explained Rowan, who has also been interviewed by The Guardian this week.
“They say PR is difficult to measure. Not in this instance. There was an audible buzz of excitement around the factory and, in just one day, we registered 2561 website sessions 95% of which were new visitors. This compares to a daily average of around 80.”
Brandauer continues to work with Cucumber PR and Start 2 Finish Marketing on a co-ordinated marketing and promotional campaign designed to drive enquiries, penetrate new markets and position us as one of the world’s leading presswork specialists.
Our next big event is Southern Manufacturing & Electronics 18 (6th-8th Feb). You can catch us on Stand H200 or, if you would like to book an appointment to visit us, drop us a note to firstname.lastname@example.org.
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