Please read our business continuity message in relation to COVID-19.

Read about our Queens Award
Follow us on Twitter
Follow us on LinkedIn
Follow us on YouTube

Brandauer’s story of electrification: Part two

July 26, 2021

As illustrated in the first of this blog series, Brandauer’s story of electrification began decades ago. It is testament to the company’s constant desire to innovate. Today Brandauer is involved in game changing projects pushing the boundaries in the electrification of transport and ensuring sustainable energy systems.

Most of these innovations come in the form of intricate components. The little things that make the big things work. One such instance is EloPin®, a press-fit pin with solderless connection to a PCB board. Brandauer is the only UK manufacturer with a licence to distribute the component.

As the plans for electrically powered vehicles ploughs on and signals the end of the sale of new petrol and diesel cars by 2040, there will be heavy demand on PCB manufacturers. Not only will the need increase within the vehicles (be it electric or automated) but also the infrastructure, most notably electric chargers.

PCB demands and its inherited need for reliability

The demands for PCB boards will open-up several factors that manufacturers will need to take on board but perhaps the most crucial is reliability.

To increase commercial interest, the components, and systems of electric or autonomous vehicles will need to be manufactured with stringent demands on quality and longevity. PCBs will provide the backbone for many vehicle features, from navigation systems, entertainment features and safety and security priorities.

EloPin® Press-Fit is the ideal technology to help PCB manufacturers appease demands on reliability. Its connection is gas-tight and improves greatly on the mechanical stability of its alternatives. The low press-in and high press-out forces ensure easy but lasting connection. The wider benefits are also well matched to the needs of components in electric vehicles.

The temperature control of the battery and power electronics plays an incredibly important role, as does the heating and cooling of the vehicle interior. EloPin® temperature range covers -40°C to 150°C. Thermal management will also impact battery life. It quickly becomes clear how important reliability is on any system with PCB requirements.

More traditional press-fit connectors, no matter how well designed and manufactured can cause mechanical stress on the PCB, with a ‘nozzle effect’ that leaves the PCB deformed over repeated use. The innovative and patented EloPin® press-fit connection is the most reliable solder-free assembly, even in multi-contact applications. An increased efficiency and robustness in interconnects is not just an added benefit, it’s a must.

The most crucial aspects of the vehicle

Developed with durability in mind, EloPin® is suitable for engine compartment accessories in temperatures from -40°C, all the way to 150°C. EloPin® finds some of its most effective uses when applied to the various electronic systems found ‘under the bonnet,’ and is usable in overmoulded hybrid parts, thanks to low electrical resistance.

EloPin® is RoHS compliant and has been certified to DIN EN 60352-5, so adhering to the most stringent manufacturing requirements is covered – The peace of mind OEM and Tier 1 automotive device manufacturers will want, not to mention satisfying global environmental initiatives.

Further reading


Brandauer is the proud, full-service supplier and the only UK supplier of EloPin® Press-Fit.

Learn More

Further applications for EloPin® technology within the automotive sector, beyond the mentioned body electronics, could be vehicle comfort systems, driver assistance technology, in-vehicle network, and infotainment systems, as well as powertrain and safety systems.

The story goes on

EloPin® is another exciting instance of how Brandauer is helping to establish a position for UK manufacturing at the forefront of the global electric revolution.

With its history of electrification and how its electrical steel lamination capability is sought after in some of the country’s most exciting electrification projects, and now outlining its EloPin® capability and the role it can play in appeasing demands for reliable electric vehicle components, Brandauer will continue to use this blog to explore all of the other areas by which it serves the topic.

Keep an eye on the blog and social media for the next instalments of Brandauer’s story of electrification.

Further reading

Brandauer’s story of electrification: Part one

Whilst a hot topic in manufacturing today, electrification is by no means a new trend. Much like Brandauer, its story starts in the 1800s.

Learn More

July 26, 2021

More Stories


For Brandauer news and manufacturing insight, service, product and capability updates and partnership opportunities.

Two emails per month on average.