Servitisation, consultation and legislation – a transformation journey
Even before the effects of covid-19, Brandauer was undertaking a kind of transformation journey, developing capabilities that would supplement its core competencies.
Brandauer had an exceptional business success story to tell. A story about delivering millions of precision components across the world every week. All of which are fundamental in making many everyday items work effectively. A story that the business believes deserved recognition.
When it comes to recognition, business awards spread acknowledgement fast and portray the hard work and success a business achieves.
But there are business awards and then there are the Queen’s Awards for Enterprise.
For the first time in its long history, Brandauer can proudly announce that its dedication to engineering excellence now has a seal of approval from the highest official UK award for British businesses.
Brandauer secured the Queen’s Award for International Trade during the announcements in April and this blog will highlight why it wanted its story to be heard and what impact the award will potentially have on goals and growth plans.
We are delighted to announce that, for the first time in our 157-year history, we are a Queen’s Award for Enterprise winner! Brandauer, which is one of only sixteen firms in the West Midlands to achieve the accolade, was awarded …
For a business to win a Queen’s Award for Enterprise, it can’t simply imply that it is a successful business. A rigorous process of investigation and decisions based on hard facts and figures means that an applicant must prove its success.
The fact that the difficulty in obtaining the Queen’s Award is so well documented also means that anyone who has been successful is held in the highest regard.
Her Majesty, The Queen is undoubtedly an important figurehead around the world and in many of the commonwealth and former commonwealth countries, she is still revered. Queen’s Award winners can capitalise on this attitude when communicating with key export markets.
From a marketing perspective, the benefits are obvious. The use of the Queen’s Award emblem across Brandauer marketing material is a fantastic way to open doors into trade with overseas markets. It relays the message of a well-established and reputable organisation, with high levels of excellence, service and principles. A message that quickly starts building trust.
In response to the continued uncertainty surrounding Brexit, being able to generate new export opportunities and open new doors has increased importance for Brandauer and its focus in trading internationally. The Queen’s Award for Enterprise in International Trade does just that.
There has been a lot of uncertainty with Brexit and falling demand in China, but that hasn’t stopped Brandauer actively targeting international business.
Export has been a major feature of Brandauer’s success. 85% of its £9.2 million annual sales is exported to international markets, half of which is direct from the Birmingham facility.
This year-on-year increase since 2015 has seen the business operate in more than 22 countries, including traditionally ‘hard to break’ territories of Israel, the USA, Saudi Arabia and Germany.
With the foundations in place and expertise already established for trading with international markets, the Queen’s Award is the icing on the cake for Brandauer. It is already encouraging even greater growth ambitions, particularly in the United States and through expansion into consumer markets.
As a company, Brandauer place significant emphasis on export growth. A vast majority of components are exported to customers overseas and Brandauer actively look for new markets to export to, committing to supporting and championing UK manufacturing.
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Brandauer is the original self-adhesive cable clip manufacturer. It is approaching 50 years now since its inventor established a comprehensive range of clips, some of which are still manufactured at Brandauer today, as they were all those years ago.
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