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Brandauer manufactures electrodes used in 55% of all cars being sold – CEO Rowan Crozier talked to Ed Conway about why the Super Deduction Tax helped it invest in a new high-speed press to make this happen.
Back in Berlin for the CWIEME exhibition over the course of 3 days in May, Brandauer is continuing to promote its core capabilities in meeting the stamped metal component requirements of the EV market.
CWIEME is the world’s largest event dedicated to coil winding, electric motors, transformers and generators. It will take place between 21st and 23rd May and will showcase the latest products, solutions and thought-leaders based across Europe, Asia and the Americas.
Brandauer are keen to be involved and have a voice in the discussion surrounding transport innovations that direct and transform how the world commutes. E-mobility, electrification and digitalisation bring opportunities that Brandauer are already well prepared for; events like CWIEME allow the connections between like-minded manufacturers, suppliers and associations to take form.
Messe Berlin, D-14055 Berlin, Germany
21st – 23rd May 2019
Berlin is clearly a suitable location for an event of this kind. Much of the European momentum for growth over the past 3-4 years has transpired in Germany, where the EV market has more than doubled – it is now Europe’s second-largest EV market behind Norway.
The actions of governments across the EU, the acceptance of transitioning away from petrol/diesel by prospective customers, and the innovative supply chain will accelerate the sector’s profitability well into the future.
The EV market will continue to grow, and manufacturers will be looking at ways in which they can take advantage of the trend. Brandauer have experience manufacturing many of the components that are critical in any efficient electric motor, and it is this message of efficiency that Brandauer want to share in Berlin.
From electric motors to generators, the latest direction is clear-cut and simple: lighter, smaller, smarter.
Designers in the field of electric motors and generators are up against various challenging design considerations. Optimal performance, economy and durability are crucial and to achieve this, designers are attempting to balance high strength, low weight, compactness and durability.
It is these qualities that Brandauer must mirror in the manufacture of its laminations – laminations that make these new electric engines run like clockwork. Brandauer stamp electrical steel laminations that are just 0.1 to 0.65mm thin and consistently accurate to within just 20 microns.
Brandauer will also be using this exhibition as an opportunity to share some very good news.
For the first time in its 157-year history, Brandauer are a Queen’s Award for Enterprise winner! Brandauer was awarded the International Trade title for its services to making and delivering millions of precision parts across the world every week.
Since the announcement, Brandauer have also celebrated its win of Exporter of the Year at the Made In The Midlands Awards. The timing of these two prestigious awards couldn’t be any better as Brandauer also announced a huge £1.5m export boost.
85% of Brandauer’s current £9.2 million annual sales is exported to international markets, half of which is direct from its factory in Birmingham. This has gone up 4% year-on-year since 2015 and has seen it operate in more than 22 countries, including traditionally ‘hard to break’ territories of Israel, the USA, Saudi Arabia and Germany – home to the CWIEME event and to its most intense competition.
It’s rare for a company of Brandauer’s size to achieve accolades as prestigious as the Queen’s Award and they are adamant on using it to its advantage when tendering for more work overseas – starting at CWIEME.
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